For the iconic nail care brand, essie, I lead the development of their new and improved social media presence. By merging the brand's goals with insights from audience interaction, we focused on developing a comprehensive brand persona with detailed creative guidelines. Once enthusiastically embraced by the brand, it served as a strong foundation for the development of social content calendars across all major social platforms and beyond. Engagement on Facebook alone increased by an average of 200% in the first few months.

Role | Senior Art Director at Code and Theory

Platforms | Facebook, Pinterest, Tumblr, Instagram, Twitter

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